5 Tips for Selling Abstract Art Online

 

Selling abstract art can be difficult, especially if you’re new to the market. With so many different artists out there and a vast array of artwork available online at every price point, it can feel like there’s no end to the challenge facing you. But don’t worry — selling abstract art is easier than you think! 

In this blog post, contemporary artist Charlie Steg is going to teach you everything you need to know about selling abstract art online in order to start cashing in on your work and making some extra cash. Read on for tips, tricks, and advice that will have you selling abstract art like a pro in no time.

 

Write a thorough product description

A product description is the first thing potential buyers see when they look at your art online. If they don’t instantly understand what they’re seeing and why they might like it, then there’s no chance you’re going to get any sales with it. That being said, writing a product description for abstract art is particularly tricky, because there aren’t a lot of guidelines you can follow.

You’re literally on your own when it comes to abstract art product descriptions, so you’ll want to be extra careful you don’t fall into the same traps as other sellers. When you’re creating your abstract art product description, Hoboken-based painter Charlie Steg recommends that you focus on the following key points:

 - Explain the artwork’s meaning and how it relates to the buyer. Abstract art can often be interpreted differently by different people, so you’ll want to explain the meaning behind your work to maximize its potential as a selling point.

 – Highlight any specific qualities of the art that set it apart from other art in its category. If you can make your art stand out in a positive way, it’ll be much easier for potential buyers to connect with it.

- Lastly, mention any historical, cultural, or artistic significance of your work that might catch the buyer’s eye. These kinds of details don’t have to be major factors in your product description, but they can help bring a little extra credibility to your abstract art.

 

Show your artwork in different formats

Another thing that sets abstract art apart from other artwork is its ability to be interpreted differently. This means that you’ll often find that potential buyers like your artwork for very different reasons to you — and if you sell your art in one format, they might not be drawn to it at all.

 If this sounds like you, try using different formats for your abstract art to see if it helps you get more sales. A lot of artists find that their best sellers are their multi-format pieces, because they can be used in so many different ways. This can help to broaden your market even further, while also increasing your sales significantly.

When you’re choosing which formats to sell your work in, you’ll probably want to focus on the following areas.

 - Choose a format that’s a good fit for the kind of art you make. If you’re a more iconic or colourful artist, for example, it might make more sense to sell your work as prints, while other abstract artists might find it more effective to sell their work as posters.

- Be mindful of the competition. It’s important that your high-quality prints and posters stand out from the crowd, so you might want to keep their design simple and choose a different type of print paper for your product.

- Lastly, make sure your paintings are large enough to print on a standard printer. If they’re not, your buyers will have a hard time framing them, which can decrease the value of their purchase substantially.

 

Upload your artwork to the right platforms

When you start selling abstract art online, the first place you’ll want to upload your work is your online store. This is the most effective location for selling your work, because it connects you directly with your target audience — and it’s also the easiest place to set up. If you use an ecommerce platform, you might find it a lot easier to set up an online store than with other platforms, as many of them don’t offer traditional ecommerce features. It’s worth checking with your platform of choice to see if there are any barriers to setting up an online store on their platform. Once you’ve set up your online store, you can start uploading your work there. Just like Charlie Steg, you can also use online stores and online art galleries such as Artmajeur, ArtStation or Pictorem to sell for your art, collect deposits for art sales, track sales data, and more.

 

Be responsive and helpful when communicating with buyers

Most people who start selling abstract art online will find that they’re initially struggling to make sales. This can be incredibly demoralizing, especially if you’re brand new to the art market — but it doesn’t have to be.

When you’re communicating with buyers, you’ll want to be especially responsive and helpful. This is because it can be easy to get caught up in the details of your work, so you can end up forgetting about the bigger picture. This is especially likely if you’re selling online for the first time, as there’s a lot to keep track of.

When you’re responding to a sale request, you’ll want to focus on making sure the buyer fully understands the value of their purchase. If the buyer makes a mistake or misunderstanding, you can help them to correct it. This can be extremely helpful for you, as it means that you’re not doing any work when it comes to the bigger picture — and it also puts buyers at ease, which can increase the chances of them buying from you again.

 

Conclusion

If you’re looking to sell abstract art online, then you’ve come to the right place. In this blog post, abstract painter Charlie Steg has provided you with all the tips, tricks, and advice you need to start cashing in on your work. Abstract art is a great market to get into, because it’s one of the most diverse artistic markets available — and it also has real value, as opposed to other art forms. With a little effort, you can make a lot of money selling abstract art online.